The Big

IFP Media // Magazine Editor

IFP Media is a busy publishing company based in Dublin, Ireland. Its range of high-profile clients include semi-state bodies, blue-chip companies and high-profile organisations.

The Farm Machinery & Equipment Yearbook has a circulation of 5,000 and is a go-to guide for farmers and agricultural contractors. It includes comprehensive machinery listings, a stockist directory and a range of useful articles.

I was the editor of the publication in both 2012 and 2013. In this role, I commissioned and edited articles from experts and worked closely with top industry names, including John Deere and New Holland. Dealing with the Department of Agriculture, Food and the Marine, I arranged for Minister Simon Coveney to write a foreword for each edition.

As editor, I also worked closely with the layout and design team, and liaised with the advertising team to ensure the magazine yielded maximum returns, while remaining relevant to the customer base.