Striking Gold

Full Tilt

Multi-platform promotion

Full Tilt is a multi-platform poker and casino company with over 23 million registered users. Traditionally the home of high-rollers, this company has gone through a number of transitions to attract more recreational players

Gold Rush was the most successful promotion at Full Tilt in 2014, and I had the pleasure of working on the project from conception to completion.
A new mini-game was temporarily introduced to all mobile and desktop platforms for the duration of the promotion, rewarding players for playing Rush Poker, Full Tilt’s flagship game.
This was a complex and far-reaching project, which involved working with dozens of stakeholders including software developers, marketing experts and UI designers.
For this project I delivered press releases, a suite of targeted emails, landing pages, rules pages, in-client messaging, mobile push notifications, pop-up messages and more.